"Reclaim your voice"

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Rising Voices | Lessons from In-Language Digital Organizing

In 2019, Rising Voices of Asian American Families saw the need to build out organizing capacity for APIA in Michigan. They also knew AAPI communities were often overlooked by national campaigns with little attention given around the language divide between these campaigns and mainstream electoral messaging. Through the Digital Innovation Fund, Rising Voices of Asian American Families received a $55,000 grant, and digital strategy coaching to support their digital organizing experiments.

This piece by Marium Navid on behalf of the Cooperative Impact Lab details Rising Voice’s accomplishments and lessons learned in their pursuit of answering two key questions:

  • Does translating GOTV materials to other languages increase turn out rates?
  • How much in language work is required to make an impact in engaging with AAPI communities?